What is SMM used for?

What is SMM used for?

The main objective of SMM will be to improve communication with customers, increase brand visibility and reach (potential) clients.

SMM is being done by creating quality content that the consumers of social networks discuss with their friends (via transmitting data electronically, i.e. Electronic Word of Mouth, or eWoM).

The purpose of SMM is to get immediate feedback from customers (or possible clients ), so the provider gets a private stamp at the exact same time, i.e. it seems more human-like.

By means of interactive options on social networks, the customers get the chance to be heard, either by asking questions or by creating complaints.

This kind of SMM is called Social Client Relation Management (Social CRM), which could further result in improving credibility and return on investment (ROI), naturally, if the users are satisfied with content, connection with the business and the service provided.


How to use SMM?

Social Media Marketing works on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on interpersonal networks.

Similarly to Search Engine Optimization (search engine optimization ), SMO brings new, unique traffic to the targeted website.

Why would seek engines care for social networks? Just because many men and women use their social media to hunt for items, share links and thereby participate in building a strong network of links (link building campaign).

SMM, that is SMO, could be carried out in two ways:

1. Active SMM advertising
2. Passive SMM promotion


Active SMM advertising

Active promotion means adding links (software ) that lead in the content on the site towards social networks (similarly to RSS and social networking share buttons). Social networks which can be used as a means of SMM are the following:

Facebook
Twitter
Google+
LinkedIn
Instagram
YouTube
Pinterest

Each social network has its own Conditions of use, which different for natural persons and legal issues, i.e. companies.

What only companies get is the option of starting a paid ad campaign so as to reach wider audiences, thus enhancing traffic via a website or a targeted web page.


Passive SMM promotion

Passive advertising means boosting actions on social networks by upgrading statuses, publishing tweets pictures or posts on sites.

Users' responses can be examined to be able remove dissatisfaction and to solve problems, and boost their brand expertise.

What is useful is that that information is obtained instantly, which speeds the whole procedure up and opens the door.